Recruiting Events Are Keeping Us Busy!
Xplor, Inc. headquarters has been bustling lately with preparations for the multiple franchise recruiting events we have in the works! (Check out previous blog posts for more background information on these events: NBA Showdown and Recruiting Event Recap.) To find prospects to attend the events in each area, Xplor, Inc. first sends out an email blast to a targeted list, and then follows up with custom-made direct mail pieces.
We are excited to have two Major League Baseball events coming up for clients recruiting franchise partners in Toronto and Houston. Prospects in Texas will meet with our client's corporate executives before watching the Houston Astros take on the Texas Rangers at Minute Maid Park, while another client is hosting their event to watch the Toronto Blue Jays versus the New York Yankees at Rogers Centre. An executive suite is reserved for the events and attendees get to chat about the franchise concept while enjoying food and beverages and cheering on the home team.
We are also working on follow up events in Denver and Philadelphia. These events will be an Open House at an actual storefront location, so prospects get a firsthand look at the day-to-day operations and a chance to meet with other local franchise owners. For this event, we also sent out an email blast and direct mail piece, which offers a $20 store gift card for everyone who attends.
More updates on the results from these events will be coming soon!