Turn an NBA Showdown into a Dynamic Recruiting Event

Posted by: Xplor, Inc. on Friday, January 25, 2019

Xplor, Inc. helped the Smoothie King franchise team put together another fun recruiting event last week in the Mile High City. The event was centered around the number one team in the NBA, the Denver Nuggets, hosting the World Champion Golden State Warriors! The matchup between these two teams drew a lot of interest in the game, but the presentation by the Smoothie King executive team also created a tremendous amount of excitement for the attendees, who are now interested in purchasing a Smoothie King franchise!

Here is some of the feedback we received from the attendees:

  • "I think it was a great event to learn more about the business, overall culture, and an introduction to operations."
  • “A good blend of business and basketball. We attended the event to learn more about the brand and to enjoy a game. Prior to the event I knew very little about the brand. After the event I am doing research on existing units in Colorado and the brand.”
  • "I think it was great overall. Probably the best franchisee learning session I've seen put on from a company."
  • "This was a great event, and very different then what we've seen in the past with other companies." 

Attendees of our franchise recruiting events are invited via a webkey brochure, which they receive in the mail. Once the attendee receives the brochure, the webkey pops out and can be inserted into the USB port in any computer. Automatically, the recipient is directed to a website with more information about the event and a link to register. After signing up, their interest in purchasing a franchise is vetted by the Xplor, Inc. team.

For the Denver event, interested candidates received tickets to a private suite at Pepsi Arena, a parking pass, and a Smoothie King jacket—just for attending! The suite was center court, and attendees snacked on a variety of food and beverages while networking and watching the game. A short presentation explained everything they needed to know about buying a franchise, and Smoothie King executives were on hand to answer any questions. We are looking forward to our next recruiting event with Smoothie King, coming up soon!



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