Franchise Recruiting Event Recap
Xplor, Inc. recently developed a custom marketing campaign for one of our franchise clients. Our goal was to recruit potential franchisees in a targeted geographic location. To get started, we developed unique and attention-catching marketing collateral, set up custom event and registration websites, and purchased a list of potential franchisee owners.
Once all of the pieces were in place, Team Xplor sent out over 800 direct mail pieces and followed up with an aggressive digital marketing campaign to help find the most interested and qualified candidates located within the targeted area. To peak the interest of the potential franchisees, Xplor helped our client select a WOW event that would be hard to resist. We booked a suite for the local NBA team and invited the select list of candidates to attend the game.
The night was a huge success—watching the game was a blast, the attendees enjoyed the networking opportunity, and our client presented the excellent opportunity to become a party of their franchise family. Plus there was unlimited food and drinks, and some fun branded swag for everyone to take home!
As a result of the event, our client now has three to five potential new franchise owners that will be attending an upcoming discovery day—all for less than the cost of a standard broker fee!