Burn Boot Camp Summit 2018
Continuing into our busy travel season, Team Xplor flew to Illinois for one of our client’s annual summit conference! Burn Boot Camp is a national fitness franchise who’s focus is on empowering, transforming, and inspiring women to lead a fit and healthy lifestyle. 2018 marks their 3rd annual Summit where Franchise Partners and Head Trainers alike come together to learn best practices to boost their business and provide the latest greatest workouts to their clients! This year, the summit was held at the Palmer House Hilton in Chicago where all the attendees had WOW experiences!
On arrival day, the group of 200 attendees showed up throughout the day to The Palmer House where they were energetically greeted by Burn’s HQ team. Each registrant checked in at their dedicated hospitality desk where they received their name badges, and swag bags filled with goodies such as pop sockets, tumblers, notebooks, and T-shirts! Attendees then wrote their name on a blue ping pong ball and dropped it into the drum for a chance to win prizes during the ever-popular WHEEL OF BURN!
CEO and COO, Devan & Morgan Kline kicked off Summit with general session from 3-5pm, however, it was anything BUT general. We had confetti cannons blasting, a cannon launching t-shirts into the crowd, beach balls being tossed around in the audience and a stage set that IGNITED all the attendees. After all of the fun, the attendees moved on to the vendor reception where they enjoyed light bites and drinks while mingling with 13 of their top vendors as well as other members of the Burn family. At the closing of the event, each vendor raffled off swag – some of the gifts were Beats by Dre headphones, gift cards, and much more!
After an eventful day 1, the next morning began with breakfast sponsored by MindBody. After breakfast, general session continued followed by breakout sessions geared toward either franchise partners or head trainers. After a day full of education, attendees got all dressed up for the big event of the night – VIBO Awards Dinner Gala (VIBO = Very Important Business Owner). Prior to dinner, we hosted the VIBO Cocktail Hour in the State Ballroom. Everyone mingled, enjoyed cocktails, and had the opportunity to take photos with Devan & Morgan Kline. We then ushered everyone into the Grand Ballroom where they enjoyed dinner before the award ceremony began. The VIBO awards recognize outstanding members of the Burn Family for achievements such as Head Trainer of the year, Franchise Partner of the year, and Marketing Masters.
For the first time ever, summit attendees got to take a live vote for where Fire Club would travel to for their 2019 incentive – Napa Valley, Aspen, or Punta Cana. Fire Club recognizes outstanding Franchise Locations who meet or exceed the preset criteria for that year. This year there were a total of 8 locations who earned this prestigious honor and will be traveling to Costa Rica! Results of the live poll showed that 146 people took part in the vote and in the end, Punta Cana won the majority! After dinner, the awards, and live poll, the dance floor opened, and the DJ had everyone dancing for the rest of the night.
Day 3 began bright and early at 6:30am with prep for Burn’s first ever black light workout! Team Xplor decked out the State Ballroom in blacklights and neon signs and attendees decorated themselves in glow-in-the-dark war paint! Devan led the 45-minute workout to a high-energy playlist provided by RockMyRun.
After the workout, everyone picked up meal bars, supplements, and drink mixes provided by Shaklee to help with recovery before the big team build. Every year Burn Boot Camp likes to get everyone involved in a charitable event, and this year they chose to help build backpacks for the 400 children of Moving Everest Charter School in Chicago.
Post team build were more breakout sessions and a hearty lunch in the Red Lacquer Room. Following lunch were more breakout sessions which wrapped up Summit by 3pm.
With all of the energy and excitement from Burn Boot Camp, we couldn’t believe how fast the Summit came and went. But as they say, time flies when you’re having fun!