Create Brand Awareness With Branded Gear

Posted by: Xplor, Inc. on Wednesday, May 9, 2018

Are you looking for a new and trendy way to promote your business? Custom clothing is a great way to get your company’s name out into the public — the only trick is figuring out the best technique! There are dozens of different promotional options available, and Xplor, Inc. can help you choose the most popular items and effective techniques that will make your brand a household name.

Give Away Free Stuff

People adore free stuff so much that they will buy a product that the don't even need, just to get the free item! And have you ever been in a crowd at a sporting event or a festival when the t-shirt cannons come out? People go absolutely bonkers clamoring to grab the t-shirt. You can create excited about your brand by offering free promotional products during major local events, contests, or social media advertising campaigns. Make it something people will put on right away, and you have people flocking to your booth...and bringing potential customers to your marketing team!

Top Items: soft t-shirts, ball caps, knit beanies, soft hoodies


Turn Your Employees Walking Billboards

A lot of companies give free customized clothing to their employees. It’s a clever marketing move because many employees feel a certain amount of pride over their company. Naturally, many employees would be more than willing to throw on a company t-shirt or baseball cap the next time they head out to the mall or to their kids’ soccer games and represent their company.

The best thing about this marketing strategy is that your employees are already loyal fans of your business. If somebody spotted your employee’s shirt and asked them about the company, then you can be certain that your employee will offer a glowing review. 

Top Items: ball caps, knit beanies, athleisure, vests/pullovers, sweaters, blazers


Give Back To The Community

Get your company's name out there by sponsoring a charity event or sports team. For example, you could allow your employees to take the day off as long as they participate in a 5K charity walk while wearing custom t-shirts. Not only will this give you an excellent opportunity to share your brand with the local community, but it's a great team-building event as well. Sponsoring a local sports team means that your company name is seen repetitively by members of the community, and often also comes with other advertising benefits, such as signage at the field or venue. Take it to the next level and go beyond clothing with water bottles, sports bags, or sports towels.

Top Items: team shirts, ball caps and visors, sweatshirts, socks, and don't forget some gear for the parents!



Hit The Streets

At the end of the day, few tactics are as successful as good old fashioned word of mouth marketing. Give a team of marketers some custom clothing and send them out on the streets to hand out free samples, attract new customers, and offer coupons. This will dramatically increase local exposure and ensure that your brand name comes to mind the next time potential customers reach for their wallets.

Top Items: socks, soft t-shirts, hats, and weather-specific items, such as gloves or sunglasses



And if you're concerned about the time it will take to manage all of these products, don't be! You know Xplor, Inc. always has you covered. We offer full service corporate e-store management. Check out this blog post for all of the details!



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