Get Ready, Get Set, Go To IFA!
The Xplor, Inc. office has been abuzz the last few weeks as we prepare for one of the biggest trade shows of the year, the IFA Convention, being held from February 10th – 13th in Phoenix, AZ. IFA, or International Franchise Association, is an organization that represents franchising worldwide. Xplor, Inc. specializes in assisting franchisors to develop franchisee-specific incentive programs, annual conferences, and online web stores as a one-stop shop for all franchisees marketing needs.
This year, Xplor has set a goal to actively develop additional franchisor relationships, and attending the IFA convention as an exhibitor is a big step in this direction. As Xplor continues to grow as a presence in franchise world, this is an incredible opportunity and we are excited to meet new franchisors to determine how we can help!
The preparation for this opportunity started months ago and included these steps:
- Narrowed the list of attendees to the top franchises with which Xplor would be interested in developing a partner relationship
- Developed a campaign to get the attention of the franchise executives and WOW them before they even pack their bags for Phoenix
- Sent targeted companies a custom Xplor package in the mail, which included an ear bud charger, with directions to visit the Xplor, Inc. booth to get the wireless ear buds that go with the charger
- Sent an email blast a call to action and Xplor’s convention booth number to all attendees
- Set up dinners with potential new clients, also inviting existing clients to attend and share the experiences they’ve had working with Xplor, Inc.
- Prepared booth materials and a new video to show during the expo. The vendor area will be open on Sunday evening, all day on Monday, and on Tuesday evening. The evening event hours include an open bar cocktail reception!
- Set a goal for the conference of coming home with 100 new leads for franchisor partnerships
Will you be at the IFA convention this year? If so, visit us at Booth #807! If not, don’t miss out on all of the ways Xplor, Inc. can help your franchise grow and succeed—contact us today!