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Anju Lynn - President

Anju Lynn is President and CEO for Xplor.  She brings with her over 20 years of experience with incentive and event marketing, group travel and small business experience.

An entrepreneur in her own right, Anju started her own event and wedding planning business after graduating from Purdue University.  She then later honed her skills with Landmark Incentive Marketing, selling marketing incentive campaigns to Fortune 500 companies, as well as designing once-in-a-life-time group travel programs, which were created as a bi-product of her marketing efforts.

After 10 years of traveling the world, Anju finally decided to partner with Andrew, as he began to build his own marketing company.  With her vast knowledge of small business ownership, she was the natural choice for President.  And it has been quite an adventure ever since!




Andrew Lynn - CIO

Andrew Lynn is CIO for Xplor, and has over 25 years of experience with consumer branding and promotional marketing.  Andrew also leads new business development for the company.

An innovator with a get-it-done attitude in the field of promotional marketing products, Andrew has used his entrepreneurial talents in both start-ups and established businesses.  A graduate of The University of Iowa, he most recently served as a Marketing Executive for Wetzel Brothers, a temporary point-of-purchase retail signage and display company, before starting Xplor.  He has also held senior  management positions with other industry leaders throughout his career, such as Promac Sports and VKF Renzel USA.

After working within the industry for the last 20 years, Andrew saw the opportunity to partner with Anju, and lead their own promotional marketing company.  He is also excited to see what is down the next trail.




Nick Plumley - Account Executive

Nick Plumley started his journey with Xplor, Inc. before the name itself!  Back when the company was still named Specialty Products & Marketing, Nick packed up his car and drove over two thousand miles from Colorado to Florida to join the team.  Not only has Nick witnessed Xplor, Inc. quadruple in size, but he too has grown his role with Xplor and is an integral part of the team.

Nick’s first position, Product Development Manager, entailed learning products that Xplor was selling, providing great customer service, packaging, ordering samples, tracking orders, logistics, and vendor management.  Nick was then promoted to Director of Process Management, which concentrated more on customer relations and streamlining the processes Xplor, Inc. uses to ensure the highest levels of customer satisfaction.  Currently, in the role of Account Executive, Nick has a great understanding of our clients - who they are and what they need.  Nick continues to learn and grow every day just as Xplor does.  Only the future will tell what Nick does next for Xplor, Inc.




Dawn Conrad - Accounting Manager

Dawn is our accounting specialist.  The knowledge and skills she has gained through 40 years of study and practice in the fields of customer service, accounting, office administration and sales is a priceless asset for Xplor, Inc. 

Dawn relocated with her husband Roger, to Florida from Minnesota, where she worked at ATS Inc. for the past six years, directly for the VP of the International Divisions as the Office Administrator.  We rely on her integrity, insight, and dedication to the highest performance standards. 

Dawn’s work ethic and positive attitude are infectious.  She flourishes on the discipline and attention to detail needed to succeed and loves the excitement that is generated by the highly-enthused staff here at Xplor, Inc.





Kathleen Sanders - Senior Travel Account Manager

Kathleen graduated from Florida State University with a Bachelor’s degree in Hospitality Management. During this time, she completed an internship which expanded her knowledge in hotel, food and beverage, event planning, as well as in management and execution.

Kathleen joined Team Xplor upon graduating from FSU and has never looked back!  Her college courses and internship experiences have prepared Kathleen for her first role of Meeting & Promotions Coordinator at Xplor, Inc. Currently, Kathleen is our Senior Travel Account Manager. She works directly with our travel clients and ensures a positive travel program from start to finish.

She brings positivity, motivation, and organization to our team. Kathleen is very excited for her future at Xplor!




Renata Bookram - Promotions Coordinator

Originally from Toronto, Ontario, Renata moved to Bradenton, Florida with her parents in 1999. She graduated from Florida State University in 2010 with a Bachelor’s degree in Biology. With this degree, she took on a position as an Optometric Sales Assistant at Eyeglass World where she provided full support to the Optometrists and patients for nearly 4 years. Renata also helped to promote the optometry practice and optical by networking with the Young Professionals groups of Sarasota and Manatee counties, as well as coordinating an informational booth for back-to-school nights at her former school- Braden River Middle.

Looking to expand on her growing skills in marketing and promotions, Renata joined Xplor, Inc. in 2016. Her attention to detail, organization, and passion for helping others will help her to be a successful part of the team and she is looking forward to a long and prosperous career with Xplor!